Cluster Analysis Is Used to Understand the Attributes That Guide

question 32

True/False

Cluster analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

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Definitions:

Gestalt Psychology

A psychological approach that emphasizes the whole of anything is greater than its parts, focusing on perception and problem-solving.

Functionalism

An early psychological approach that emphasized the function or purpose of behavior and consciousness.

Unconditioned Stimulus

In classical conditioning, it refers to a stimulus that naturally and automatically triggers a reflexive response without any need for learning.

Puckering

The act of contracting or gathering into wrinkles or folds, often referring to the lips.