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Following disjunctive rule, beginning with the most important feature, the consumer eliminates options that don't meet or surpass the cutoff point on this important feature. Then the consumer moves on to the next most important feature and repeats the process until only one option remains.
Right Angles
An angle measuring exactly 90 degrees.
Indifference Curve
A graphical representation showing different combinations of two goods that provide the same level of utility or satisfaction to the consumer.
Upward Sloping
This term describes a curve that increases in height as it moves from left to right, often used in economics to illustrate the relationship between price and quantity supplied.
Theory of Consumer Choice
An economic framework explaining how consumers make decisions to allocate their resources among various goods and services.
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