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Following disjunctive rule, beginning with the most important feature, the consumer eliminates options that don't meet or surpass the cutoff point on this important feature. Then the consumer moves on to the next most important feature and repeats the process until only one option remains.
Hobbyists
Individuals who pursue an activity or interest in their spare time for pleasure rather than for professional or financial gain.
Professional Groups
Organizations or networks of individuals in the same profession or occupation, often formed for sharing knowledge, best practices, and fostering professional development.
Social Interactions
Exchanges between individuals or groups, involving communication or cooperative behavior within social contexts.
Social Savvies
Individuals or entities adept at navigating and leveraging social media platforms for personal or business purposes.
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