A Consumer Researcher Wants to Understand the Attributes That Guide

question 41

Multiple Choice

A consumer researcher wants to understand the attributes that guide consumers' preferences when deciding among different brands of laundry detergent. She asks consumers to compare alternatives across levels of attributes, such as price, gentleness, and scent. These comparisons allow the researcher to determine the expected utility associated with each alternative. Which type of analysis is the researcher conducting?

• A) compensatory analysis
• B) noncompensatory analysis
• C) cluster analysis
• D) regression analysis
• E) conjoint analysis

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Definitions:

Arterial Blood Gases

A test that measures the levels of oxygen, carbon dioxide, and blood pH to assess lung function and how well the lungs are able to move oxygen into the blood and remove carbon dioxide.

Compensation

Remuneration or payment received by employees for their labor or services, often including wages, salaries, benefits, and bonuses.

Active Transport

The movement of substances across cell membranes against their concentration gradient, requiring energy expenditure by the cell.

Extracellular

Refers to anything located or occurring outside the cells, typically involving the extracellular matrix or fluids in the body.