The Two Major Types of Rules That Consumers Use When

question 44

Multiple Choice

The two major types of rules that consumers use when selecting products are _____.

• A) primary and secondary
• B) utilitarian and hedonic
• C) compensatory and noncompensatory
• D) feature-based and attribute-based
• E) superordinate and subordinate

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Definitions:

Recognition And Recall

Cognitive processes involved in identifying previously experienced stimuli and retrieving related information from memory.

Recently Learned List

A set of items or information that has been memorized or acquired in the near past.

Older Adults

Typically refers to individuals aged 65 years and older, a demographic characterized by unique health, psychological, and social needs.

Neural Networks

Computing systems vaguely inspired by the biological neural networks that constitute animal brains, used in machine learning and artificial intelligence.