When Consumers Make a Decision Regarding Which Laptop Computer to Purchase

question 70

Multiple Choice

When consumers make a decision regarding which laptop computer to purchase, they consider things such as hard disk size, speed, weight, screen size, and so on and the benefits received from each of these features. These attributes, features, and benefits form the consumer's _____ when comparing alternatives.

• A) evaluative criteria
• B) choice criteria
• C) consideration set
• D) determinant criteria
• E) universal set

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Definitions:

Managerial Role

The specific behaviors and tasks required from a manager, including planning, organizing, leading, and controlling organization resources.

Spokesperson

An individual authorized to speak on behalf of an organization, representing its views and messages to the public or specific audiences.

Human Resource Management

The strategic approach to managing people in an organization in a way that maximizes their contribution to the achievement of business objectives.

Mintzberg

Henry Mintzberg is a renowned academic and author known for his work on business and management structures, strategy, and organizational theory.