The Process Through Which Cultural Meaning Is Transferred to a Product

question 88

True/False

The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral.

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Definitions:

Latin

A classical language originally spoken in the Roman Republic and Empire, which has profoundly influenced many modern languages and remains a subject of academic study.

Santa Sabina

An early Christian church in Rome known for its architectural significance and well-preserved classical form.

Aula Palatina

An ancient Roman basilica in Trier, Germany, known for its large size and significant historical and architectural value.

Mausoleum

A monumental tomb. The name derives from the mid-fourth-century BCE tomb of Mausolos at Halikarnassos, one of the Seven Wonders of the ancient world.