A Mild, Negative Affective Reaction Resulting from an Unfavorable Appraisal

question 7

Multiple Choice

A mild, negative affective reaction resulting from an unfavorable appraisal of a consumption outcome is consumer_____.

• A) dissatisfaction
• B) disgust
• C) anger
• D) disappointment
• E) disconfirmation

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Definitions:

GMAT Scores

The results or scores obtained from taking the Graduate Management Admission Test, a standardized test for MBA admissions.

Standard Deviation

The standard deviation is a measure of the amount of variation or dispersion of a set of values.

Dispersed Distribution

A distribution where the values of the dataset are spread out or scattered widely.

Z Scores

Standard scores indicating how many standard deviations an element is from the mean.