Which Activity May a Consumer Engage in to Lessen Feelings

question 99

Multiple Choice

Which activity may a consumer engage in to lessen feelings of discomfort following a purchase?

• A) seek positive information about the alternative selected
• B) minimize the perceived importance of the decision
• C) return the product, if possible
• D) complain about the experience
• E) all of these choices

---

Definitions:

Dependent Variable

The variable being tested and measured in a scientific experiment, which is affected by the manipulation of the independent variable.

Interviewed

The process of being asked questions by someone seeking to gather information or assess qualifications, typically in a formal setting.

Residents

Individuals living in a specified area or belonging to a specific community, often used to describe people living in a particular city or town.

Sampling Bias

A systematic error that occurs when the sample is not representative of the population from which it is drawn, potentially distorting study findings.