Attribution Theory Proposes That Consumers Enter into a Consumption Experience

question 14

True/False

Attribution theory proposes that consumers enter into a consumption experience with predetermined cognitive expectations of a product's performance.

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Definitions:

Reverse Optimists

Individuals who tend to anticipate negative outcomes instead of positive ones, which can affect their decision-making and risk assessment.

Defensive Pessimist

A strategy used by individuals to manage anxiety and motivate themselves by considering and preparing for the worst-case scenario.

Optimist

An individual who generally believes that good things will happen and that situations will turn out well.

Recent Exam

An evaluation or assessment that has occurred in the near past to gauge knowledge, skills, or qualifications in a specific area.