The Main Concern with Negative WOM for Marketers Is That

question 54

True/False

The main concern with negative WOM for marketers is that it affects all consumers in the same way, so it needs to be countered immediately to avoid further spreading.

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Definitions:

Narcissism

A personality trait characterized by an exaggerated sense of self-importance and a lack of empathy for others.

Openness To Experience

A personality trait involving the willingness to try new things and being open to new experiences, ideas, and ways of thinking.

Selfies

Photographs that one has taken of oneself, typically with a smartphone or webcam, often shared on social media platforms.

Projective Testing

A psychological assessment technique where subjects interpret ambiguous stimuli, revealing hidden emotions, desires, and conflicts.