Which of the Following Statements Is TRUE Regarding Complaining Behavior

question 14

Multiple Choice

Which of the following statements is TRUE regarding complaining behavior?

• A) All customers reporting dissatisfaction complain.
• B) Consumers who do complain react with different emotions than do those who do not complain.
• C) Consumers who experience anger in response to an evaluation of the consumption experience are not likely to complain.
• D) A disgusted consumer is very likely to complain.
• E) An angry customer is the worst possible outcome for a business.

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Definitions:

CICA

Canadian Institute of Chartered Accountants, an organization for accounting professionals in Canada. (Note: as of 2023, CICA has amalgamated into CPA Canada).

Financial Lease

A lease arrangement where the lessee pays for the use of an asset over a long period, essentially covering its full cost, similar to de facto ownership.

Tax Avoidance

A legal strategy used by individuals and businesses to minimize taxes owed by using deductions, credits, and exemptions within the law.