How Is a Complainer Different from a Noncomplainer

question 88

Multiple Choice

How is a complainer different from a noncomplainer?

• A) A complainer is more likely to become a satisfied customer.
• B) A complainer is unlikely to return.
• C) A complainer is less likely to tell others when the company responds poorly.
• D) A complainer is not as valuable as a noncomplainer to a firm.
• E) all of these choices

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Definitions:

Make-or-buy Decision

A strategic choice faced by companies to either manufacture a product internally or purchase it from an external supplier.

Existing Products

Items or goods that are currently available on the market and have been previously introduced to consumers.

Product Development

The complete process of bringing a new product to market, from the initial idea through design and manufacturing.

Successfully Marketed Products

Products that have met or surpassed the expectations in sales, target market penetration, customer satisfaction, and profitability metrics.