Sometimes Consumers Get So Mad at a Business That They

question 31

Multiple Choice

Sometimes consumers get so mad at a business that they become violent or try to vandalize the business. What is the behavior called?

• A) rancorous revenge
• B) retaliatory revenge
• C) vengeance
• D) negative public publicity
• E) switching behavior

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Definitions:

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Salivating

The production and secretion of saliva in the mouth, often in response to the sight, smell, or taste of food.

Neuroimaging

A branch of medical imaging that focuses on the brain and its functions by using various techniques to directly or indirectly image its structure, function, or pharmacology.

Visual Cliff

An experimental apparatus used to test the perception of depth and the development of fear of heights in infants.