Which of the Following Is a Device That Keeps Track

question 75

Multiple Choice

Which of the following is a device that keeps track of the amount of purchasing a consumer has had with a given marketer and once some level is reached, a reward is offered?

• A) commitment program
• B) customer share program
• C) consistency program
• D) reward program
• E) loyalty program

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Definitions:

Percentage of Sales Method

A forecasting technique used to predict various financial figures, such as expenses or inventory levels, as a fixed percentage of sales.

Allowance for Doubtful Accounts

A contra asset account representing the amount of accounts receivable a company does not expect to collect.

Equity

Equity represents the value that would be returned to a company’s shareholders if all the assets were liquidated and all the debts repaid.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or a business's operating cycle, whichever is longer.