The Best Course of Action to Handle Negative Public Publicity

question 83

True/False

The best course of action to handle negative public publicity is to do nothing because the news will eventually go away.

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Definitions:

Integration

The process whereby people retain aspects of their former culture while internalizing aspects of a new host culture.

Socialization

The process through which individuals learn and internalize the norms, values, and behaviors necessary for functioning within their society.

Acculturation

The process whereby individuals adapt their behavior in response to exposure to a new culture.

Cultural Diffusion

The transmission of societal customs and cultural ideologies among different groups.