How Is a Complainer Different from a Noncomplainer

question 88

Multiple Choice

How is a complainer different from a noncomplainer?

• A) A complainer is more likely to become a satisfied customer.
• B) A complainer is unlikely to return.
• C) A complainer is less likely to tell others when the company responds poorly.
• D) A complainer is not as valuable as a noncomplainer to a firm.
• E) all of these choices

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Definitions:

Low Price

A pricing strategy where goods or services are offered to customers at a price lower than the market average or competitors' prices.

More Elastic

Describes a situation where a product or service's demand changes more significantly in response to a change in price.

Decrease Price

A pricing strategy where a company reduces the cost at which an item is sold in order to stimulate demand or gain competitive advantage.

Price-cost Margins

The difference between the selling price of a product and its cost of production, often expressed as a percentage.