Which of the Following Refers to the Times When a Consumer

question 56

Multiple Choice

Which of the following refers to the times when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion?

• A) disconfirmation
• B) switching
• C) complaining
• D) disloyalty
• E) dissatisfaction

---

Definitions:

Organizational Resistance

Opposition or pushback from employees or members of an organization against changes or policies perceived as harmful or unwanted.

Economic Reasons

Factors related to financial considerations that influence decisions or actions.

Power and Influence

refer to the capacity to affect the behavior of others or the course of events and the ability to shape outcomes through persuasion or authority.

Organizational Resistance

Organizational resistance is the pushback or opposition by employees or groups within a company against changes or new policies introduced by management.