Some Customers Continue to Shop at a Store Just Because

question 2

Multiple Choice

Some customers continue to shop at a store just because it is close to their home, not because they especially like that store. This behavior is best described as _____.

• A) customer share
• B) customer loyalty
• C) customer inertia
• D) customer apathy
• E) customer entropy

Identify the principles of operant conditioning and behavior modification techniques.

Distinguish between fixed and variable schedules of reinforcement.

Recognize applications of operant conditioning in everyday life.

Describe the extinction process and factors influencing it.

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Definitions:

One-Shot Illusory Correlation

The cognitive bias to form a strong association between two unconnected events based on a single occurrence.

Hispanic Student

A student of Hispanic or Latino origin, which implies a background or heritage associated with Spanish-speaking countries, especially within Latin America.

Confirmation Bias

The tendency to notice and search for information that confirms one’s beliefs and to ignore information that disconfirms one’s beliefs.

Book Review

A critical assessment or analysis of a book's content, style, and significance, often including a recommendation for potential readers.