One Motivation for Consumer Misbehavior Is That Consumers May Simply

question 176

True/False

One motivation for consumer misbehavior is that consumers may simply believe that the rewards associated with the behavior outweigh the risks involved, which is referred to as opportunism.

---

Definitions:

Immediate Environment

The immediate environment refers to the specific external factors and conditions directly surrounding and affecting a business, individual, or system at a given time.

Marketing Director

A professional responsible for overseeing the marketing strategies and efforts within an organization to promote its products or services.

Local Theater

A venue in a community that produces and presents live performances, such as plays, music, or dance.

Social Trend

A general direction in which society’s behaviors, preferences, and values are moving.