Products That Deliver High Utilitarian and Hedonic Value and That

question 149

Multiple Choice

Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____.

• A) salutary products
• B) pleasing products
• C) desirable products
• D) ethical products
• E) long-term products

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Definitions:

Ethical Decision Making

The process of choosing among alternatives in a manner consistent with ethical principles.

Data Collection

The systematic gathering of information from various sources for analysis and interpretation.

Business Ethics

Business ethics involves the application of moral principles and standards to business behavior, focusing on fairness, honesty, and integrity in corporate practices and decision-making.

Marketing Ethics

The principles and standards that define acceptable marketing conduct as determined by various stakeholders.