Advertising That Contains or Omits Information That Is Important in Influencing

question 41

Multiple Choice

Advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably" is called _____.

• A) puffery
• B) unfair advertising
• C) unsubstantiated advertising
• D) illegitimate advertising
• E) deceptive advertising

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Definitions:

Mental Breaks

Short periods of rest or distraction taken during intense periods of mental activity to improve focus and productivity.

Functional Fixedness

A mental bias that confines an individual to utilizing an item solely in its conventional manner.

Mental Set

A framework for thinking about a problem, based on previous experiences and successes, that can both aid and hinder problem-solving.

Heuristic

A heuristic is a problem-solving strategy or technique that employs a practical, non-guaranteed method or shortcut to produce solutions that are not guaranteed to be optimal but are sufficient for the circumstances.