Examlex
Only the product component of the marketing mix can be brought into question by consumer groups.
Chi-Square Test
A statistical test used to determine if there is a significant association between two categorical variables.
Expected Cell Counts
Predicted frequencies in cells of a contingency table in statistics, assuming that the null hypothesis is true.
Observed Cell Counts
The actual frequencies or numbers of observations recorded or categorized in each cell of a contingency table in statistical analysis.
Two-Way Table
A tabular method to display the frequency of occurrence of variables that are categorized along two dimensions.
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