Examlex
If the theory of the "splitters" is accurate:
Brand Experience
Brand experience encompasses all the interactions and perceptions a customer has with a brand, from advertising and packaging to customer service and product use, collectively shaping their overall impression.
Cognitive Dimension
An aspect related to mental processes, including perception, memory, and reasoning, that is considered in studies or designs.
Stimulates Curiosity
Encourages a desire to learn more and explore unknown aspects of a subject or object.
Brand Experience
The perceptions and emotions provoked by a brand’s actions and presence, which influence consumer behavior and loyalty over time.
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