A Local Newspaper Runs a Report on Fraud in the Housing

question 33

Multiple Choice

A local newspaper runs a report on fraud in the housing insurance market. This is an example of what kind of journalism?

• A) horse race
• B) yellow
• C) investigative
• D) penny press
• E) shielded

---

Definitions:

Reminder Institutional Advertisements

Advertisements intended to keep the brand name in the minds of consumers by promoting the benefits of maintaining a relationship with the brand, rather than focusing on specific products.

Company's Name

The distinctive designation of a business, under which it operates and is legally registered.

Target Market

designates a specific group of consumers at which a company aims its products or services.

Reminder Institutional

An advertising strategy aimed at reminding consumers about the existence and benefits of an institution, typically used to reinforce brand identity and loyalty.