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Campaigns have not started using social media yet as a way of mobilizing voters.
Id
In psychoanalytic theory, the part of the personality that contains our primitive impulses such as sex, anger, and hunger, and operates on the pleasure principle.
Pleasure Principle
A concept in psychoanalytic theory referring to the instinctual seeking of pleasure and avoidance of pain to satisfy biological and psychological needs.
Morality
Principles or standards determining what behaviors are considered right or wrong by a society or individual.
Hormones
Chemical messengers produced by glands in the body that regulate physiological activities and maintain homeostasis.
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