By Far the Most Common Way of Judging Public Opinion

question 60

Essay

By far the most common way of judging public opinion is through the use of mass surveys. What are the main attributes of mass surveys? What are some of their principal strengths and weaknesses when used to understand public opinion? Are mass surveys, on the whole, a reliable way to understand public opinion? Why or why not?

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Definitions:

Commercial Businesses

Enterprises engaged in commercial, industrial, or professional activities with the aim of earning profits.

Average Operating Assets

The average value of the assets used in the day-to-day operations of a business over a specific period.

Turnover

The rate at which inventory is sold and replaced over a period or the rate at which employees leave and are replaced in a business.

Net Operating Income

Represents the profit a company makes from its operational activities after subtracting operating expenses from its operating revenues.