The Purpose of a Focus Group Is To

question 5

Multiple Choice

The purpose of a focus group is to:

• A) gain deep insights into why people hold the opinions they do.
• B) ensure the accuracy of a mass survey.
• C) eliminate sampling error.
• D) provide a less expensive and less labor-intensive way to conduct a mass survey.
• E) gain information about what "focused" people, who care deeply about politics, think about government policies and political candidates.

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Definitions:

Pique Technique

A persuasion strategy that aims to capture people's interest by making a unique or unusual request.

Stockpiled Resources

Refers to accumulated materials or goods kept on hand for future use, often in preparation for shortages or emergencies.

Reverse Conditioning

A behavior modification technique where the conditioning process is applied in reverse, to eliminate or alter an unwanted behavior or reaction.

Systematic Desensitization

A behavioral therapy technique aimed at reducing anxiety or fear through gradual exposure to the feared object or situation.