When an Issue or Topic Is Salient, the Survey Respondent

question 77

Multiple Choice

When an issue or topic is salient, the survey respondent is:

• A) likely to be confused by the question.
• B) unlikely to answer the question or to take it seriously.
• C) likely to express thoughtful but inaccurate opinions.
• D) likely to express thoughtful and accurate opinions.
• E) likely to answer the question but with a response that the respondent thinks the interviewer wants to hear.

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Definitions:

Criminal Activities

Actions that violate laws and are punishable by the government, ranging from fraud to violent offenses.

Trademarks

Symbols, names, or phrases legally registered or established by use as representing a company or product.

Auto Parts

Components and systems used in the manufacture and repair of automobiles, both OEM (original equipment manufacturer) parts and aftermarket parts.

Consumers

Individuals or groups who purchase goods or services for personal use and not for manufacture or resale.