Discuss the Implications of the Change in the Use of the Term

question 2

Essay

Discuss the implications of the change in the use of the term culture from a synonym for Western civilization to a recognition of multiple cultures.

---

Definitions:

Relationship Selling

A sales approach focused on building a long-term relationship with the customer rather than just making immediate sales.

Primary Purpose

The main reason for which something exists or is done, designed, or used.

Sales Process

A series of steps taken by a salesperson from initiating contact with a potential customer to closing the sale and providing after-sales service.

First Step

The initial action or move in a process or series of actions, often considered crucial for the progress or success that follows.