Individuals Who Are Able to Informally Influence Other Individuals' Attitudes

question 25

Multiple Choice

Individuals who are able to informally influence other individuals' attitudes or overt behavior in a desired way with relative frequency are ______.

• A) change agents
• B) early adopters
• C) innovators
• D) opinion leaders

Understand the significance of generalizability and operationalization in psychological research.

Recognize the role of various methods (surveys, self-reports, observations) in data collection.

Comprehend the continuum model of psychopathology and its implications for research.

Identify and understand the importance of multimethod approaches in research.

---

Definitions:

Behavioral Learning

A process of acquiring new behaviors or modifying existing ones through associations between stimuli and responses.

Comparative Advertising

A marketing strategy where a brand compares its product directly with competitors’ products to highlight its advantages.

Stimulus Discrimination

The ability of individuals to differentiate between similar stimuli and respond accordingly in decision-making processes.

Selective Comprehension

The process by which individuals interpret messages in a way that is consistent with their pre-existing attitudes and beliefs, often leading to skewed understanding of the message.