Examlex
You have just applied for a job and when completing the application form you were surprised to see questions about your age and marital status.Such questions would seem to violate equal employment and human rights legislation and not likely to be related to the job.It made you wonder why a company would ask these questions.What is a good explanation for this?
Purchase Decision
The cognitive process leading a consumer to select a product or service among alternatives, based on various factors including need, desire, and affordability.
Consumer Decision-making
The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.
Steps
Sequence of actions or procedures followed to achieve a particular end.
Straight Rebuy
A routine purchasing decision in which a business reorders a product or service without any modifications or consideration of new options.
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