What Sources of Evidence Are Most Useful at the Information

question 37

Multiple Choice

What sources of evidence are most useful at the information search and solution evaluation stages of the decision cycle?

• A)harder sources of evidence
• B)expert judgment
• C)professional judgment
• D)softer sources of evidence
• E)management judgment

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Definitions:

Social Media

Platforms and websites that enable users to create and share content or to participate in social networking, including Facebook, Twitter, Instagram, etc.

Consumers

Individuals or groups that use or consume goods and services generated within the economy.

Marketers

Professionals or organizations that promote, sell, and distribute products or services to consumers, focusing on creating and satisfying customer needs.

Product Information

Detailed data and specifications about a product, including its features, benefits, usage instructions, and manufacturing details.