Environmental Uncertainty Exists When an Organization Is Vague, Difficult to Diagnose

question 299

Short Answer

Environmental uncertainty exists when an organization is vague, difficult to diagnose, and ________.

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Definitions:

Multichannel Marketing

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. Sometimes called omnichannel marketing.

Choiceboards

Interactive, online systems that allow individual customers to design their own products by choosing from a variety of features, components, and services.

Individuality

The quality or character that distinguishes one person or thing from others; uniqueness or distinctiveness.

Interactivity

The feature of a system that allows for two-way communication or interaction, often used in digital contexts.