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When a large and established firm gets into a new line of business, either on its own or by acquiring a smaller and newer innovative firm, what kind of structure does the new innovative unit require compared to that of the established parent?
Satisficing Decisions
Solutions that aim for acceptable results rather than for the best or optimal ones.
Tactical Decisions
Short-term choices made to achieve specific objectives that are part of a larger strategic plan.
Heuristics
Shortcuts or “rules of thumb” that allow us to make judgments and decisions quickly and efficiently.
Rules Of Thumb
Simple, practical guidelines or principles derived from experience and used to make decisions or solve problems quickly.
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