An Opinion Leader Is

question 56

Multiple Choice

An opinion leader is

• A) one who is able to influence the opinions of others because of position, expertise, or personality.
• B) a pollster.
• C) always someone whose job is to sway public opinion, such as a member of Congress.
• D) a public relations expert.
• E) someone who relies on position or expertise, rather than something like personality.

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Definitions:

Units

The individual elements or items produced or available in some quantity.

Variable Cost

Costs that change in proportion to the level of production or sales activity, such as raw material and labor costs.

Fixed Cost

Expenses that do not vary with the level of production or sales activity, such as rent, salaries, and insurance premiums.

Period Cost

Costs that are expensed in the period in which they are incurred, typically including selling and administrative expenses, rather than being included in the cost of goods sold.