Polls May Be More Accurate If the Sample Is

question 9

Multiple Choice

Polls may be more accurate if the sample is

• A) truly random.
• B) weighted to correct missing data from underrepresented groups.
• C) weighted to make up for day-to-day swings in public sentiment.
• D) corrected for pollster bias.
• E) Options A and B are true.

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Definitions:

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.