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Public Opinion Supports

question 46

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Public opinion supports

Understand the marketing concept and the importance of satisfying customer needs.
Recognize the value and methods of maintaining customer relationships and loyalty.
Learn the elements of the marketing mix (four Ps).
Understand the evolution of market orientations and their impact on marketing strategies.

Definitions:

Kinesthesis

refers to the sense that detects body position, movement, and balance, primarily through receptors in the muscles and joints.

Olfaction

The sense of smell, a chemical sensing system for detecting and identifying scents in the environment.

Top-Down Processing

is an approach to understanding by starting with the larger concept or idea and working down to the details.

Bottom-Up Processing

A cognitive process where sensory analysis starts with the input from the environment and works up to the formation of perception and cognition.

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