Priming Can Be Defined as a Way in Which the Media

question 32

Multiple Choice

Priming can be defined as a way in which the media

• A) limits access to opinionated information.
• B) sets the public agenda of what government ought to do.
• C) alters public perceptions of an issue by embedding that issue in particular stories.
• D) seeks to make a profit.
• E) socializes new generations about major political issues.

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Definitions:

Variable Cost Ratio

The proportion of variable costs to total sales, indicating how variable costs change with sales levels.

Bond Issue

The process by which a borrower issues bonds to raise funds from investors willing to lend them money for a certain period.

Operating Leverage (DOL)

Operating leverage measures how revenue growth translates into growth in operating income. It is a measure of how sensitive the operating income is to the change in revenues.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.