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While Ben is working in a fast-food restaurant, he does not want people to think of him
As a "loser in a dead-end job." He wants them to view him as a college student who is working there just to "pick up a few bucks" until he graduates. When customers from the college come in, Ben talks to them about what courses they are taking, what they are majoring in, and what professors they have. He does not discuss whether the bacon cheeseburger is better than the chili burger. In this scenario, Ben is engaging in __________.
Industry Characteristics
These are the unique traits and trends that define the operations, competitive environment, and market behavior of a specific industry.
WACC
Calculating the Weighted Average Cost of Capital involves evaluating a company's cost of different types of capital and weighting each category based on its contribution to the total capital.
Debt Ratio
The proportion of a company's total debt to its total assets, indicating how much of the company's operations are financed by debt.
Equity Financing
A method of raising capital through the sale of shares in a company, providing investors ownership interests.
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