Examlex
__________ assimilation occurs when members of subordinate racial or ethnic groups gain acceptance in everyday social interaction with members of the dominant group.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Potential Profitability
The capacity of a business venture or investment to generate earnings and achieve financial success.
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