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Services are tangible objects that are necessary (such as food, clothing, and shelter) or desired (such as DVDs and electric toothbrushes).
Control Group
In experimental research, the group of participants that does not receive the experimental treatment or intervention, used as a baseline to compare the effects of the treatment.
Comparison Group
A group of subjects not exposed to the experimental treatment or intervention in a research study, used as a benchmark to assess the effect of such treatment.
Standard Group
A standard group, often comparable to a control group, refers to a group of subjects in an experimental setting who are exposed to the usual or benchmark conditions, enabling comparison to experimental outcomes.
Confederate Group
A group of individuals who are part of an experiment and are instructed to behave in a certain way by the researcher to manipulate the environment.
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