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What lessons does India offer those studying the challenges of developing democracy in multi-ethnic societies? To what extent does India offer a positive role model? To what extent has the recent surge in ethnic violence suggest that India may not be such a positive role model?
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
Mental Steps
The cognitive processes or stages one goes through when solving a problem or making a decision.
Purchasing Decision
The process of evaluating and choosing among alternative products or services to fulfill a need or desire.
Selling Process
A series of steps taken by a salesperson to persuade potential buyers to purchase a product or service, from initial contact to closing the sale.
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