The Identification and Profiling of Distinct Groups of Buyers Who

question 138

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) targeting
• E) partner relationship management

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Definitions:

Sensory Functions

The abilities of the sensory systems to receive and process stimuli from the environment.

Axon

The part of a neuron that transmits impulses to glands, muscles, or other neurons.

Neuron's Nucleus

The central part of a neuron where genetic material is stored and processed.

Axon

A long, slender projection of a nerve cell, or neuron, that typically conducts electrical impulses away from the neuron's cell body.