[Solved] Marketing has been described being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts.Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty. Medulla: the base of the brainstem; controls heartbeat and breathing. Erotic Plasticity: Refers to the degree to which an individual's sex drive can be changed by societal or situational factors. Refractory Periods: The period immediately following an action potential during which a neuron is incapable of activating a second action potential, ensuring that signals are sent in only one direction. Gender Typing: A child's development of awareness regarding their gender, leading to the assimilation of behaviors, values, and traits reflective of the gender they identify with.