Consumers Often Have Many Needs That Are Not Readily Obvious

question 65

Essay

Consumers often have many needs that are not readily obvious.Just observing their behavior inside a retail store is not enough to get a true feel for their "needs." List and briefly describe the five types of needs that most consumers have.

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Definitions:

Lateral Hemispheres

A term related to the outer sections of an organ or structure, often used in reference to the brain's cerebral hemispheres on either side.

Vermis

The central part of the cerebellum, connecting the two hemispheres and involved in coordinating posture and locomotion.

Brainstem

The central trunk of the brain, consisting of the medulla oblongata, pons, and midbrain, controlling vital life functions such as breathing and heart rate.

Cardiac Center

A region of the brainstem responsible for regulating the rate and force of the heartbeat.