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The Internet Has Given Today's Companies a New Set of Capabilities.Among

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Essay

The Internet has given today's companies a new set of capabilities.Among those capabilities is the ability to operate a new information channel.Describe how information can be used by the marketer in this new channel.


Definitions:

Nuanced

Characterized by subtle and fine distinctions in meaning, expression, or detail.

Empirical

Pertaining to information acquired by observation or experimentation, used as a basis for knowledge and theory.

Analytically

In a manner that involves the systematic analysis or logical assessment of something.

Research Question

A specific query that guides a scientific study or research project.

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