Illustrate the Differences Between a Reactive Market Orientation and a Proactive

question 40

Essay

Illustrate the differences between a reactive market orientation and a proactive marketing orientation.Give an example of a company that uses a proactive marketing orientation

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Definitions:

Federal Trade Commission

A U.S. government agency responsible for protecting consumers and ensuring a strong, competitive market by enforcing antitrust and consumer protection laws.

Online Advertising

A form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers.

Data Collection

Data collection involves systematically gathering, measuring, and analyzing information from a variety of sources to gain insights, inform decisions, or support research objectives.

False Claims

Unfounded assertions or statements, often deceptive or fraudulent, made by individuals or organizations, usually for personal or financial gain.