Define Internal Marketing and Its Role in the Company

question 48

Essay

Define internal marketing and its role in the company.Outline how various departments within the company outside marketing can demonstrate a customer focus.

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Definitions:

Common Stock

A type of equity security that represents ownership in a corporation, giving shareholders voting rights and a share in profits.

Retained Earnings

The portion of a company's profits that is held back and not distributed to shareholders, reinvested in the business.

Net Income

The net income a company earns once all costs and taxes are subtracted from its total revenues.

Dividend

A portion of a company's earnings distributed to its shareholders, typically paid out in cash or additional shares of stock.