The Identification and Profiling of Distinct Groups of Buyers Who

question 138

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) targeting
• E) partner relationship management

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Definitions:

Persuasive Claim

A statement designed to convince or persuade the audience of its validity.

Deductive Approach

A deductive approach refers to a method of reasoning from the general to the specific, where conclusions are logically drawn from premises or known truths.

Persuasive Messages

These are communications designed to influence the attitudes, beliefs, or behaviors of the recipients.

Persuasive Request

A communication strategy aimed at convincing the recipient to agree with or act upon a requester's proposition.