Companies That Practice Both a Reactive and Proactive Marketing Orientation

question 120

Multiple Choice

Companies that practice both a reactive and proactive marketing orientation are implementing a ________ and are likely to be the most successful.

• A) total market orientation
• B) external focus
• C) customer focus
• D) competitive, customer focus
• E) confrontation process

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Definitions:

Human Language

A complex system of communication that uses arbitrary symbols and rules for combination to convey thoughts, emotions, and information, distinguishing humans from other species.

Reticular Formation

A complex network of nerve pathways in the brainstem that plays a key role in controlling arousal, attention, and sleeping patterns.

Irreversible Coma

A medical condition characterized by a deep state of unconsciousness from which the patient cannot be awakened, with no chance of recovery.

Hyper Alert

A heightened state of awareness, often with an excessive attention to potential threats or dangers.